I have been coming across several mistakes that are being made on Custom Facebook Pages. The good news is that for most of these they are easily fixed.
The second one that I found is that people are not opening up the wall settings to allow it to show both the page owners posts but also any of the "likers" posts to the page.
One key strategy of Social Media is to engage in a two way conversation with your followers. In order to do that you must allow the conversation to happen. You can do that on a Facebook page when you open up your wall to allow it.
Click over to the video to see how it is done.
Then if you have more questions I would love to hear them on my Facebook page. You can find it by going to http://www.facebook.com/onlinebizsuccess.
Thanks,
Peter Brissette
The Digital Marketing Dude
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